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SOCIAL MEDIA AND RECRUITMENT​

FACEBOOK

TWITTER

INSTAGRAM​

COLLEGE COACHES

Recruiting has fundamentally changed since the evolution of social media.
One of the first places a college coach looks as they begin the recruitment process is at your social
media accounts. 

As an athlete you put yourself under the spotlight even more when you use 
social media. Coaches have learned to monitor your accounts to gain a better 
understanding of your character and personality. It has become the 
norm for coaches to check an athlete's social media accounts before reaching 
out to them personally to see if they might be a serious 
prospect. For this reason, you must make sure your social media accounts
are clean and reflective of the mature individual that you are!
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WHY DOES SOCIAL MEDIA MATTER IN RECRUITING? 

USE SOCIAL MEDIA TO GET RECRUITED

In fact, you should.
Social media does not have to hurt your chances
of getting recruited to play in college! In fact,
 you can use your Twitter, Facebook and Instagram
accounts to share your Sports Thread athletic
profile with coaches and gain more visibility amongst recuiters! Coaches have even created separate departments specifically to observe a prospect's social media accounts and often contract with private firms whose job it is to monitor your accounts and report to college coaches what they find.
Don't be afraid to Tweet or message college coaches to get yourself on their radar (but make sure to only do this during contact periods!). Share your Sports Thread athletic profile 
on your social accounts to promote yourself
to colleges and coaches.

THE DOWNSIDE TO SOCIAL MEDIA

Social media allows us to post at any time, from anywhere, making mistakes that much more likely. This means 
you must be on top of your game at all times making sure your accounts are clean.  
Any content you put on the internet does not vanish, it is easy for people to screenshot or find archived in Google searches. On Twitter, for example, anyone can retweet, favorite or screenshot a Tweet that you've made, so even if you go back and delete the post someone may still have it and it can seriously damage your odds of getting recruited.
Countless times coaches have received a questionnaire from a high school athlete interested in playing for them, but upon reviewing their social accounts the coach finds innapropriate content and removes them from their recruiting list. It's that simple. 
Don't let a bad post cost you thousands of dollars in possible scholarships and ruin years of hard work!


​​

  • Do not post innapropriate content that you know a coach wouldn't want to see.
  • Do not like anything related to drugs, alchohol, sex, derogatory terms, racism, etc.  
  • Don't include background music for your videos that contains vulgar, brash, racist or rude language. Coaches hate this and will stop watching your videos.
  • Don't retweet crude content including fights, anything relating to drugs or alcohol, sexual content, demeaning content, racial slurs, etc. 
  • Don't try to create a separate account in an attempt to hide it from recruiters - they will find it, it's their job. Many coaches create fake accounts so they can monitor your personal accounts and get a feel for who you are when no one is watching. 
  • Don't use racial slurs or insight violence with your posts. 
  • Don't get in verbal fights on your social accounts, just let them go. 
  • Don't insult other schools, sports programs or athletes using your accounts, coaches will consider this bad sportsmanship and won't want you representing them and their team. 
  • Below your picture and handle, insert the link to your Sports Thread athletic profile page for coaches to easily view. 
  • Use the Direct Message feature on your social accounts to send coaches your Sports Thread athletic profile. 
  • Take a screenshot of your Sports Thread athletic profile and post it to your accounts. 
  • Do create social media accounts if you haven't already for the purpose of promoting yourself to college coaches. 
  • Choose an appropriate handle and create an "about me" section that reveals your strongest attributes and who you are as an athlete and a person. 
  • Set your account to "private" so that only those you want to see your profile can view it. 
  • If you decide to actively tweet/ post, make sure they are related to your athletic performance both in practice and games/matches/ meets.
  • If you get an offer from a school, post about it! Oftentimes, coaches will wait to see if you're being recruited by other colleges before they offer you.
  • ​Tag college coaches, sports programs, and college recruiters in posts on your social accounts so that they can begin to get to know you as a person and athlete.

HOW TO USE TWITTER TO GET RECRUITED

  • Put your Sports Thread athletic profile page link in your bio for coaches to easily click and view.
  • Tweet regularly about the updates you've made to your Sports Thread athletic profile, such as new highlight videos and pictures of your athletic accomplishments and hard work. 
  • Send your Sports Thread athletic profile link to coaches using the Direct Message feature on Twitter.
  • Set your Twitter profile page to private, otherwise anything you tag, like, comment on or retweet will be viewable to the public. 
  • Use hashtags to place your content in social circles that could get you noticed (but don't overdo the number of hashtags. Try using 4-5 a post).  
  • Tag college coaches, sports programs, college athletic pages and college recruiters using their twitter handle to get yourself on their radar. 
  • Start building a following by liking other athlete's content and tweeting relevant content to various sports programs. 
  • Start following the athletic profile pages of colleges you're interested in playing for. Make a point to review the Twitter accounts at schools your interested in on the Sports Thread application under the "Feed" section.  This will give you valuable information on the programs you're interested in playing for and you can use this information as talking points when getting to know a coach. 
  • Tweet every time you receive an offer or take an official or unofficial visit. Coaches like to see that you are a competitive recruit.  
  • Post your Sports Thread athletic profile link to your "about me" section for college coaches and recruiters to easily click and view. 
  • Take a screenshot of your Sports Thread athletic profile page and add it to your Facebook! This makes it very easy for college coaches to view quickly. 
  • Use Direct Messanger to message college coaches your unique Sports Thread athletic profile. Note that coaches can only contact you during regular contact periods.
  • Start liking and following athletic program pages that you're interested in playing for to gather more information on.
  • Tag programs and coaches you're interested in playing for using their Facebook handles - Google them if you're not sure what they are.
  • Make your profile page look as professional as possible, coaches are monitoring these all of the time.
  • Post when you receive an offer or take an official or unofficial visit. Coaches like to see that you're a competitive recruit before they offer you. 

HOW TO USE INSTAGRAM TO GET RECRUITED

  • Post your Sports Thread athletic profile link to your "bio" right below your handle for coaches to easily click and view. 
  • Send college coaches your Sports Thread athletic profile link using the Direct Message feature. 
  • Change your handle to something professional and straightforward if you haven't already. 
  • Take down any content that you wouldn't want a future boss to see. 
  • Use hashtags to place your videos and pictures in the right social groups that will get you noticed (but don't overdo it on the hashtags! Try using 5-6.) 
  • Change your profile page to "private" so that you know who is trying to view your page.
  • Take down any pictures or videos that aren't "clean" and delete any comments that you or your friends have made that would look bad to a recruiting coach. 
  • Post when you receive an offer or take an official or unofficial visit. Coaches like to see that you are a competitive recruit!

HOW TO USE FACEBOOK TO GET RECRUITED

Do not post anything you have to think twice about if a coach would like it!
Period. 
Before Tweeting, Retweeting, Facebooking, Instagraming, posting, commenting or blogging, be honest with yourself and think of how it may affect
your scholarship opportunities before you post. 


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